When was mascara discovered

By Cheryl Cirelli. How to Put Mascara On. By Crystal Schwanke. Vintage Makeup: Unforgettable Beauty Brands. How Does Waterproof Mascara Work? By Jacqueline Dautaj. Clear Mascara for Men. By Jodie Michalak. How to Choose the Right Mascara. Rimmel Product Review. Healing Garden Review. Makeup Benefits. By Wendy Michaels. Elizabeth Arden Lipstick Review. Urban Apothecary Makeup. Hollywood was no exception, where ultra-glamorous silent film stars took to the lash darkener, pushing it further into the mainstream.

To this day, the multibillion dollar household brand sells one of its trademark green and pink packaged Great Lash mascara tubes every two seconds. Not too shabby for a business founded on a hope, a prayer and glorified gelatinous gunk. All in all, the extraordinary rise and staying power of mascara through the ages is something to bat your lashes at indeed, tears, rain or shine.

Surgeon General, Dr. Everett Coop. Follow her on Twitter at Lashandrow. You can also follow her on Facebook here. Kim Lachance Shandrow. Eric Hanson. Skip to content Profile Avatar. Subscribe to Entrepreneur. In , a woman named Mabel Williams worked with a drug manufacturer to come up with "Lash-Brow-Ine," a formula made of petroleum jelly and oils to provide sheen. Eventually, their trademark became Maybelline and over the next decade, they became a household name. While there's discrepancy over who exactly invented the eyelash curler, a patent claims it was William McDonell who called it the Kurlash.

It wasn't too different from the curling wonders of today—made of stainless steel and modeled after scissors. They become very popular as they curled the lashes within seconds and were relatively inexpensive.

In , the term mascara came into play and Maybelline designed a cent package sold in drugstores. At the time, makeup was all about emphasizing the peepers—and painting cat eyes on the upper lashline, with fanned-out lashes to match, was a trend. In the early '40s, waterproof mascara formulas were introduced and became very popular. In , Revlon introduced the first mascara package in a tube with a spiral-tip wand.

In , Revlon invented the first colored formula with its "Brush on Mascara," which came in hues like mauve and dark green. At the time, full, dramatic, and slightly-spidery lashes were in and more attention was given to the lower lashes than ever. It was in that cult-favorite Maybelline Great Lash, a water-based mascara, hit the market.

It's one of our favorites to this day. After very simple and very common products to prepare for shaving, the industry has focused on formulating more specific products to accompany shaving Electricity at the service of beauty.

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